“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Altria Group Company Overview

Altria Group (Altria or ‘the company’) is the parent company of Philip Morris USA, John Middleton, US Smokeless Tobacco Company, and Philip Morris Capital. The company is primarily engaged in the manufacture and sale of cigarettes and other tobacco products. Altria operates primarily in the US. It is headquartered in Richmond, Virginia and employs about 10,000 people.