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Anglo American PLC (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Anglo American PLC

Anglo American plc (Anglo American or the company) is a diversified mining group. The company's portfolio of mining assets and natural resources includes precious metals, base metals, and bulk commodities. The company operates in Africa, Europe, South and North America, Australia, and Asia. It is headquartered in London, the UK and employed 106,000 people as of December 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Global leader in mining
  • Diversified product portfolio
  • Increased ownership in De Beers


  • High lost time injury frequency rate (LTIFR)



  • Long term trends in commodity demand
  • Strategic disposals to focus on core mining portfolio
  • Partnership agreements to expand operations


  • Stringent safety, health, and environmental laws
  • Political, legal, and regulatory issues
  • Political, legal, and regulatory issues
  • Commodity price risks
  • Inadequate infrastructure
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