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Applied Materials Inc. (SWOT Analysis) - March 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Applied Materials Inc.

Applied Materials, Inc. (Applied or 'the company') is a provider of manufacturing equipment, services and software to the global semiconductor, flat panel display, solar photovoltaic (PV) and related industries. The company primarily operates in Taiwan, the US, Korea and China. It is headquartered in Santa Clara, California and employed 14,500 as on October 28, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Leadership position in semiconductor industry
  • Robust technological capabilities


  • Dependence on third party vendors



  • Extended capital investment cycle driven by mobility trends
  • Innovations to enhance competitiveness
  • Rebound in semiconductor industry growth


  • Intense competition
  • Environmental and safety regulations
  • Uncertain global economy
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