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Google Inc. (SWOT Analysis) - September 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Google Inc.

Google Inc. (Google or "the company") is a global technology company that offers search, advertising, operating systems and platforms, enterprise and hardware products. The company operates in the US, the UK and in several other countries across the world. Google is headquartered in Mountain View, California and employed 53,861 people as of December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Search engine dominance
  • Android's success is a growth driver in the mobile market
  • Increasing cash from operations


  • Weaker strategy in social media advertising space



  • Poised to benefit from the growing smartphone and tablet market
  • Display advertisement and mobile ad spend will be strong drivers
  • Positive outlook for global online video market


  • European Commission antitrust investigations
  • PRISM electronic surveillance program Intense competition
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