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Halliburton Company (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Halliburton Company 

Halliburton Company (Halliburton or the company) is one of the world’s largest providers of oilfield services to the energy industry. The company serves the upstream oil and gas industry throughout the lifecycle of the reservoir – from locating hydrocarbons and managing geological data, to drilling and formation evaluation, well construction and completion, and optimizing production through the life of the field. The company, with operations in about 80 countries, is dual headquartered in Houston, Texas and Dubai, the UAE; and employed approximately 73,000 people as on December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Regional leadership in the North American markets
  • Superior drilling technology


  • Gulf of Mexico Oil spill



  • Long-term need for the company’s services and products
  • Strategic agreements and acquisitions


  • Law and regulatory requirements
  • Risks attached to having operations outside its domestic market
  • Seasonality
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