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Kimberly-Clark Corporation (SWOT Analysis) - October 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Kimberly-Clark Corporation

Kimberly-Clark Corporation (Kimberly-Clark or 'the company') is a global health and hygiene company offering personal care and consumer tissue products under brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend among others. The company's products are sold in more than 175 countries across the world. It is headquartered in Irving, Texas and employed about 58,000 people as of December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Portfolio of market-leading, daily-use products with strong brands
  • Continued investments in product innovation and marketing


  • Revenues highly dependent on specific geographies, customers and product segments
  • Unfunded employee pension benefits



  • Acquisition of anesthesia business from Life-Tech
  • Increasing preference for organic and natural personal care products


  • Intense competition
  • Environmental concerns
  • Foreign exchange fluctuation
  • Increasing labor costs
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