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KPMG International (SWOT Analysis) - May 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

KPMG International

KPMG International (KPMG or “the company”), registered as KPMG International Cooperative, operates as a network of member firms offering audit, tax and advisory services. The company's clients include business corporations, governments and public sector agencies and not-for-profit organizations. KPMG operates in Europe, Middle East, Africa (EMA), Asia Pacific and the Americas. KPMG’s principal office is located in London, the UK and the company employed about 152,390 people in FY2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • A Big 4 accounting firm with leadership positions
  • Diverse and complementary services portfolio
  • Extensive global reach and client relationships


  • Administrative and legal proceedings could dent brand image



  • Strategic acquisitions
  • Rapidly growing emerging markets presents growth opportunities
  • Increasing demand for management and marketing consultancy services
  • Increasing adoption of IFRS would drive growth


  • Regulatory pressures could impact competitive position
  • Prolonged recovery in the US and European economies could stagnate the growth
  • Intense competition could erode market share
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