“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Schlumberger Limited

Schlumberger Limited (Schlumberger or the company) is a leading supplier of technology, integrated project management, and information solutions to customers in the oil and gas industry worldwide, providing a wide range of oilfield services. The company operates in the US, Europe, Africa, Middle East, and Asia. It is headquartered in Houston, Texas and employed approximately 118,000 people as on December 31, 2012.