“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Tata Consultancy Services Limited

Tata Consultancy Services Limited (TCS or "the company") is an information technology (IT) services, consulting and business solutions company. The company operates in Americas, Europe, Asia-Pacific and the Middle East and Africa. The company is headquartered in Mumbai, India and employed around 238,583 people as of March 31, 2012.