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The Williams Companies, Inc. (SWOT Analysis) - October 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

The Williams Companies, Inc.

The Williams Companies, Inc (Williams or the company) is a US-based natural gas company. It is engaged in finding, producing, gathering, processing, and transporting natural gas. The company operates in the US and Canada. It is headquartered in Tulsa, Oklahoma and employed 4,293 people as on February 1, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Strong pipeline network
  • Wide customer base


  • Dependence on third parties for transmission and distribution
  • Dependence on certain key customers



  • Expansion of midstream operations
  • Increasing demand for natural gas in the US


  • Volatile commodity prices
  • Drilling risk
  • Weather patterns
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