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Xerox Corporation (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Xerox Corporation

Xerox Corporation (Xerox or “the company”) offers business process and document management solutions. The company operates in 160 countries across the world. Xerox is headquartered in Norwalk, Connecticut and employed 147,600 people as of December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Market position in document technology
  • Business model transformation into services business
  • Annuity model and strong cash generation


  • Lackluster performance in the document technology division



  • Significant acquisitions Enhancing presence in the SMB segment
  • Services poised to capture growth in cloud, mobility and analytics


  • Trends indicate structural declines in document technology
  • Macro economic headwinds impacting business spending
  • Intense competition
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