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Yahoo! Inc. (SWOT Analysis) - August 2013

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“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a company’s strategic situation. The technique is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firm’s strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.”

Yahoo! Inc.

Yahoo Inc. (Yahoo or “the company”) is a global technology company which offers personalized products and services including search, content, and communications tools. The company primarily operates in the Americas, Europe Middle East and Africa (EMEA) and the Asia Pacific. It is headquartered in Sunnyvale, California and employed approximately 11,700 people as of December 31, 2012.

Strengths, Weaknesses, Opportunities and Threats (SWOT)

Location of Factor






  • Massive customer base
  • Debt-free balance sheet
  • Growth through acquisitions


  • Market share losses
  • Underperformance compared to peers



  • Content partnerships
  • Display advertisement and mobile ad spend will be strong drivers
  • Shift towards smart devices continues


  • Content portals are becoming irrelevant in the era of social networking
  • Regulations
  • Weak economic conditions
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